When you recently opened a business, it’s likely that you’re still looking for creative ways to promote it. One of the best things you can do is establish an online presence by creating an outstanding business website. To maximise the potential of that website, you need to implement SEO.
Here are three secrets that top pay per click management agencies that also offer search engine optimisation services like We Build Assets in Birmingham, UK recommends as you launch your website.
Make use of analytics
Analytics are helpful in that they allow you to find out the number of people who visit your website, as well as how they got there. Analytics also let you know what visitors to a website do while there. This kind of information is essential when it comes to decision making. With the data provided by Analytics, you can evaluate whether your website is pulling the right kind of traffic and delivering the results you want.
Conduct keyword research
You want your business’ website to rank highly in mainstream search engines. You can’t know that unless you search for relevant terms that you need to focus on while developing and posting content on your site. There are tools you can use that will give you accurate information on what keywords you should be focusing on.
Have a strong social presence
Social media platforms are an excellent place to let people know who you are and what you are doing. The majority of your target clients already use these platforms every day. Being visible on these sites can make your company a familiar name and dramatically boost the number of potential customers who visit your website.
When it comes to digital marketing, social engine optimisation is one of the most effective tools you have in your hands. Not only does great SEO increase your exposure, but it also has the potential to boost your conversion rates and, consequently, your bottom line.